Creative Online Marketing Strategies         View Ricardo Pérez Fernández de Castro's profile on LinkedIn        Follow ideas2work on Twitter

Freelancer that designs and carries out internet strategies to increase Websites' click-through and conversion rates

Activities and Portfolio at Yarosa

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“Ricardo performed an excellent job in the position of Online Marketer. He showed great knowledge of online and was able to adapt his knowledge very well to Mobile Marketing. It was great working with Ricardo side by side on our online projects, as a colleague and as an field expert. We got to know Ricardo as a friendly colleague, professional with a clear vision but always open for new insights. I wish Ricardo all the best with his career of which I am certain to be successful; he’s got all the tools for it!”

Pepijn van Collenburg
Commercial Director
Yarosa Enterntainment
 Activites: Content Writer - Creativity - Optimization of Landing Pages - Newsletter

Content Writer (Mobile - iTV): In both English and Spanish, I wrote content in 160 characters length messages divided in opening sentence, offer and CTA.


Creativity: From brainstorming till concept completion, I collaborated with the team responsible for creating the spots that promote the iTV and mobile games.



Newsletter: created it as a product promoter to make clients refresh their broadcast. Built its messages on clear target-driven content

Ideas to Work | www.ideastowork.eu | ricardo@ideastowork.eu | Design web: Grafkic